Chiara Barberi
Info
Footwear graphics
/The North Face

2025  Retail

As part of the retail refit for The North Face footwear category, I worked on the development of a new graphic system for in-store shoe displays across Europe. My role focused on designing visual assets that enhance the product while making key information clear, immediate, and easy to navigate.

I created a modular and repeatable system built around clarity and balance. The graphic panels were developed in two formats (815 × 270 mm and 530 × 270 mm) allowing them to adapt to different display structures and to stores with larger or smaller footwear areas. The visual approach remains minimal and structured, ensuring that the product stays at the center while the graphics support the experience.

Together with the team, we defined a set of layout guidelines tailored to different retail environments. The result is a flexible yet consistent visual framework that can be applied across various store formats, maintaining coherence while adapting to specific spatial needs.








Because the layout was designed as a flexible system, it also seamlessly accommodates seasonal campaign pushes alongside the permanent in-store communication. Campaign graphics integrate photography and color palettes specific to each launch, while maintaining the same underlying structure and layout rules. This ensures visual consistency across all touchpoints, allowing temporary campaign elements to coexist naturally with permanent graphics.







In partner stores where the new graphic system has not been implemented, the original vertical FTW panels are still in place. While these may differ from the modular layout of the horizontal panels, they continue to maintain visual consistency with the overall campaign and key visuals.