2023
As part of this initiative, I also created a new visual identity for Il Cinema Ritrovato, the most renowned film festival organized by Cineteca, held every summer in the heart of Bologna. Celebrating the rediscovery of cinematic treasures, the festival showcases restored classics, rare archival prints, and forgotten masterpieces from across the globe. With open-air screenings in the iconic Piazza Maggiore and events in historic venues, it offers an unforgettable experience that bridges the past and present of cinema.
I also ideated a brand campaign with bold visuals and controversial quotes from iconic movies. The purpose is to provoke the audience and spark curiosity by pairing controversial statements made by beloved protagonists with an invitation to ‘take it up with them’ at the Cineteca. By leveraging surprise, irritation, and curiosity, the campaign transforms classic cinema into a platform for dialogue, positioning the Cineteca as a space for cultural exchange and critical reflection.