Chiara Barberi
Info
Il Bugiardino
2023–24  Editorial


Il Bugiardino is an independent, pocket-sized zine inspired by the format of a pharmaceutical leaflet. Each issue unfolds from a single folded sheet (32 pages, 7 folds, 4 articles, and a poster) and explores architecture through one key word, using an interdisciplinary and colloquial approach. Square brackets within the printed text link to in-depth content on Instagram, making the digital platform an extension of the publication and a space for events and community engagement.

As part of the graphic team, I contributed to the evolution of the magazine’s visual identity across both print and digital platforms. I was involved in the art direction and editorial design of the issue Smontabile, collaborating on the development of its visual narrative and modular layout system. The challenge was to visually convey the concept of something “disassemblable” without making the publication physically detachable, while preserving clarity and readability. We translated this idea into a flexible yet structured design approach that suggests fragmentation while maintaining coherence.


Client

 Il Bugiardino
ROle

 Graphic Designer

Credits

 Graphic team
Riccardo Nanni
Alexandra Chiojdeanu
Chiara Barberi

Art Direction
Sara Ferrini

Poster illustration
Francesco Seresi Editorial team

Director
 Samuel Cima

Authors
Alvise Romanzini
Federico Abate
Lara Anna Gigante
Matilde Coletti







Another key focus of my work was the restructuring of the magazine’s Instagram presence. Although rich in content, the account lacked visual consistency and organizational clarity. Together with the team, we introduced recurring weekly formats and developed recognizable visual templates, creating a more cohesive and navigable digital system aligned with the magazine’s identity.









We also expanded the project beyond print through initiatives such as Il Bugiardino x Doner Club and La Scatolina, a curated box set collecting the first four issues.